SUCCESS STORY

First-Class Brand. First-Class Results.

Positioning a boutique airline for takeoff with a high-touch, high-return media strategy.

Transformative Results

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Increase in bookings

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Improvements in ROAS

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Increase in Site Traffic

From Boutique to Booked Solid. La Compagnie didn’t try to outspend the giants, they outsmarted them. By deploying a high-touch, omnichannel strategy that mirrored the habits of their experience-seeking travelers, they elevated both awareness and action. The result? A 28% increase in bookings, a 78% surge in site traffic, and a first-class return on a first-class brand.

Challenge

Standing Out In A Crowded Sky Means More Than Premium Perks

When you’re not the biggest in the sky, you have to be the smartest.

Drive awareness in a world of aviation giants

Increase total bookings at an efficient ROAS

Balance investment seasonally based on leisure vs. business oriented travel trends

How do you make a boutique airline stand out in a sky ruled by billion-dollar brands?

Solution

High-Flying Strategy for High-Touch Travel

Evergreen omnichannel digital strategy to ensure consistent coverage
La Compagnie maintained a steady drumbeat of presence across key digital channels, ensuring the brand stayed top-of-mind for high-value travelers.

High impact activations to position the brand with the experience seeker versus every day traveler
We leaned into premium environments and aspirational storytelling to highlight La Compagnie’s unique all-business class offering.

Bespoke targeting and placements to differentiate between traveler personas
Tailored media strategies were developed for distinct traveler types such as leisure vs. business, optimizing media spend based on travel seasonality, booking behaviors, and digital consumption patterns.

WITH YOU EVERY MILE