SUCCESS STORY
New Customers Acquired
Inserts Distributed
Harry’s was already a digitally savvy DTC brand, but to keep growing, they needed to find new, profitable customer acquisition channels outside of digital saturation.
Lagging New Customer Acquisition
Need to Drive to Web at Efficient CPA
Take Share From Undustry Behemoths
Harry’s turned to Mile Marker to unlock new customer growth beyond paid digital. With a saturated digital landscape and increasing costs, they needed an innovative way to attract new buyers at scale and within a profitable cost structure.
Test & Learn Approach to Insert Media
Mile Marker launched a strategic testing program to identify the optimal creative and format for offline media, evaluating everything from polybags to package inserts to discover the highest-performing combination.
Drive-to-Web Offer Optimization
The program prioritized compelling direct-response offers and landing page experiences designed to convert offline audiences efficiently and measurably.
Premium Partner Alignment
Insert distribution was tightly curated to align with premium brands and environments that matched Harry’s voice, helping preserve brand equity while boosting response rates.
Integration Into Growth Strategy
What began as a test quickly became a key component of Harry’s broader growth mix—offline media evolved into a critical and measurable contributor to new customer acquisition.
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